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Big brother brands report: which companies might access our personal data the most?

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Can you repeat that? brands might use weird and amazing pieces of information to target you? What data can companies actually collect? How they might use this fact will differ depending on what benevolent of business they are, but a lot it will result in targeted marketing and website management. Of all the brands in the study that accumulate data, 6. Every time you abuse a TikTok or Instagram filter, they track your facial movements to assemble a picture of your likeness. Although it might create some amusing results, it allows these companies to acquire your image and collect your air. They can use these images en route for tailor ads specifically to your interests, tracking images of sports, music, nights out and events you have attended to offer you a truly personalised experience. What can brands do along with image and voice data?

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